Reporter: Doubao - A new wave of intelligent upgrading is sweeping across the supermarket industry. Recently, intelligent interactive light boxes, which integrate touch query, real-time data update and other functions, have been officially put into use in several large supermarket chains in Beijing, Shanghai and Guangzhou. This innovative equipment breaks the limitations of traditional price tags and promotional boards, and provides consumers with a more convenient, efficient and personalized shopping experience, marking a new stage of "smart retail" in the daily consumer field.
In a RT-Mart supermarket located in Chaoyang District, Beijing, the intelligent interactive light boxes installed in the fresh food area have become a "new favorite" for consumers. Unlike the static signs in the past, these light boxes are equipped with high-definition touch screens. When a customer touches the icon of "Australian beef tenderloin" on the screen, detailed information such as the origin of the product, feeding method, storage temperature, nutritional composition, and even matching cooking recipes immediately pops up. "I used to spend a long time checking the production date and origin on the packaging. Now I can get all the information with a light touch. It's really convenient," said Ms. Wang, a regular customer who was buying ingredients for dinner.
The real-time data update function of the intelligent interactive light box has solved a major pain point for both supermarkets and consumers. According to the store manager Mr. Zhang, the light boxes are connected to the supermarket's background management system through the Internet of Things technology. When the price of goods is adjusted, the promotional activities are updated, or the stock is insufficient, the information on the light box can be synchronized in real time without manual replacement. "During the Mid-Autumn Festival promotion, we launched a 'limited-time flash sale' activity for mooncakes. The light box automatically updated the remaining quantity every 10 minutes, which not only stimulated consumers' purchasing enthusiasm but also avoided the embarrassment of 'out-of-stock but still on promotion' caused by delayed information," Mr. Zhang added. Data shows that the sales volume of the mooncake area equipped with interactive light boxes increased by 58% compared with the same period last year, and the customer complaint rate about information asymmetry decreased by 92%.
In addition to facilitating consumers, these intelligent light boxes also provide strong data support for supermarket operation and management. The background system can record the touch data of consumers, such as which products are queried most frequently, the average stay time of customers in front of the light box, and the preference for promotional information. "We found that consumers in the snack area are more concerned about 'sugar-free' and 'low-calorie' labels through data analysis. Therefore, we adjusted the display position of related products and increased targeted promotions, which led to a 35% increase in sales of sugar-free snacks in a month," said the marketing director of the supermarket chain.
The application of intelligent interactive light boxes also reflects the concept of green and environmental protection. Compared with traditional paper price tags that need to be replaced frequently, the electronic display of interactive light boxes can save a large amount of paper consumption. Taking a medium-sized supermarket with 10,000 kinds of goods as an example, it can save about 50,000 sheets of paper per year, reducing the environmental pressure caused by printing and waste paper treatment. At the same time, the light boxes adopt energy-saving LED backlight technology, which has a power consumption of only 12W per unit, 40% lower than that of ordinary electronic display screens.
Industry insiders pointed out that the popularization of intelligent interactive light boxes is an inevitable trend in the development of the retail industry. With the continuous progress of technologies such as 5G, big data and artificial intelligence, these light boxes are expected to realize more functions in the future, such as personalized recommendation based on consumer purchase history, online order and in-store pickup, and interactive games to enhance consumer stickiness. "Intelligent interactive equipment is not only a tool to display information, but also a bridge connecting consumers and supermarkets. It will reshape the shopping scene and promote the transformation and upgrading of the entire retail industry," said Dr. Liu, a researcher at the China Retail Research Center.
It is understood that the supermarket chain plans to promote the intelligent interactive light boxes to all its stores across the country within this year. Other retail giants such as Walmart and Carrefour have also started negotiations with technology suppliers, and the era of intelligent interactive shopping in supermarkets is coming.
Reporter: Doubao - A new wave of intelligent upgrading is sweeping across the supermarket industry. Recently, intelligent interactive light boxes, which integrate touch query, real-time data update and other functions, have been officially put into use in several large supermarket chains in Beijing, Shanghai and Guangzhou. This innovative equipment breaks the limitations of traditional price tags and promotional boards, and provides consumers with a more convenient, efficient and personalized shopping experience, marking a new stage of "smart retail" in the daily consumer field.
In a RT-Mart supermarket located in Chaoyang District, Beijing, the intelligent interactive light boxes installed in the fresh food area have become a "new favorite" for consumers. Unlike the static signs in the past, these light boxes are equipped with high-definition touch screens. When a customer touches the icon of "Australian beef tenderloin" on the screen, detailed information such as the origin of the product, feeding method, storage temperature, nutritional composition, and even matching cooking recipes immediately pops up. "I used to spend a long time checking the production date and origin on the packaging. Now I can get all the information with a light touch. It's really convenient," said Ms. Wang, a regular customer who was buying ingredients for dinner.
The real-time data update function of the intelligent interactive light box has solved a major pain point for both supermarkets and consumers. According to the store manager Mr. Zhang, the light boxes are connected to the supermarket's background management system through the Internet of Things technology. When the price of goods is adjusted, the promotional activities are updated, or the stock is insufficient, the information on the light box can be synchronized in real time without manual replacement. "During the Mid-Autumn Festival promotion, we launched a 'limited-time flash sale' activity for mooncakes. The light box automatically updated the remaining quantity every 10 minutes, which not only stimulated consumers' purchasing enthusiasm but also avoided the embarrassment of 'out-of-stock but still on promotion' caused by delayed information," Mr. Zhang added. Data shows that the sales volume of the mooncake area equipped with interactive light boxes increased by 58% compared with the same period last year, and the customer complaint rate about information asymmetry decreased by 92%.
In addition to facilitating consumers, these intelligent light boxes also provide strong data support for supermarket operation and management. The background system can record the touch data of consumers, such as which products are queried most frequently, the average stay time of customers in front of the light box, and the preference for promotional information. "We found that consumers in the snack area are more concerned about 'sugar-free' and 'low-calorie' labels through data analysis. Therefore, we adjusted the display position of related products and increased targeted promotions, which led to a 35% increase in sales of sugar-free snacks in a month," said the marketing director of the supermarket chain.
The application of intelligent interactive light boxes also reflects the concept of green and environmental protection. Compared with traditional paper price tags that need to be replaced frequently, the electronic display of interactive light boxes can save a large amount of paper consumption. Taking a medium-sized supermarket with 10,000 kinds of goods as an example, it can save about 50,000 sheets of paper per year, reducing the environmental pressure caused by printing and waste paper treatment. At the same time, the light boxes adopt energy-saving LED backlight technology, which has a power consumption of only 12W per unit, 40% lower than that of ordinary electronic display screens.
Industry insiders pointed out that the popularization of intelligent interactive light boxes is an inevitable trend in the development of the retail industry. With the continuous progress of technologies such as 5G, big data and artificial intelligence, these light boxes are expected to realize more functions in the future, such as personalized recommendation based on consumer purchase history, online order and in-store pickup, and interactive games to enhance consumer stickiness. "Intelligent interactive equipment is not only a tool to display information, but also a bridge connecting consumers and supermarkets. It will reshape the shopping scene and promote the transformation and upgrading of the entire retail industry," said Dr. Liu, a researcher at the China Retail Research Center.
It is understood that the supermarket chain plans to promote the intelligent interactive light boxes to all its stores across the country within this year. Other retail giants such as Walmart and Carrefour have also started negotiations with technology suppliers, and the era of intelligent interactive shopping in supermarkets is coming.
